FOR IMMEDIATE RELEASE
Washington, DC – 10/9/2024 – After five successful years of operating as a leading brand marketing agency, The Boss Blueprint has officially rebranded as Beyond the Logo. This change reflects the profound impact the company has continued to make across multiple industries and its commitment to helping executives and organizations create meaningful, human-centered brand strategies that go beyond simple visuals.
"Going beyond means bringing humanity into the brands we support because people connect emotionally with people, not logos - especially in low-income communities where our clients operate,” says Gabriella Cray, Chief Brand Strategist and CEO of Beyond the Logo. "Our new name represents our mission of pushing past surface-level branding to reach the heart of the target audiences that need us the most, but want us the least. Beyond the Logo speaks to our deep commitment to fostering authentic relationships that make a lasting social impact."
Who We Are
Beyond the Logo is a brand marketing agency based in Washington, DC, specializing in helping nonprofit and social impact executives develop brands that overcome barriers of distrust in historically disadvantaged communities. Our core belief is that when trust is broken, change is impacted.
Our mission is to help passionate executives in the nonprofit and social impact sector to humanize their brands and maximize their social impact by fostering transformative relationships.
Through digital marketing, event management, community engagement, and professional development, we ensure that brands connect on an emotional level with the people they serve.
Expanded Services for Social Impact
Beyond the Logo offers a range of services designed to support executives and organizations in achieving their mission and building trust with their communities. These include:
Social Media Management: Strategies that drive engagement and amplify the voice of your organization on digital platforms.
Community Engagement: Helping organizations build lasting, trust-based relationships with the communities they serve.
Event Management & Planning: Curating experiences that leave a lasting impact and foster genuine connections.
Executive Branding: Elevating leaders to become recognized thought leaders and influencers within their fields.
Professional Development: Supporting growth and capacity building for teams that want to lead with purpose and impact.
Why We Rebranded
This rebrand to Beyond the Logo signifies our desire to evolve with the needs of our clients and the world at large. In today’s landscape, trust and connection are more critical than ever. We seek to create more than just visuals—we focus on crafting the human stories and strategies that bring brands to life and leave a lasting impact on society.
Upcoming Announcements
As we continue to expand our services, we're thrilled to announce that Beyond the Logo has been accepted into the prestigious Goldman Sachs Black Women in Business program, further solidifying our commitment to growth, excellence, and empowering underrepresented voices in the business world. Stay tuned for more updates and exciting developments as we prepare to embark on this new chapter.
For more information about the rebrand or to learn more about Beyond the Logo’s services, please visit wannagobeyond.com/home or follow us on Medium, LinkedIn, Facebook, Youtube, and Instagram at @wannagobeyond.
Media Contact:
Gabriella Cray
Chief Brand Strategist
Beyond the Logo
About Beyond the Logo
Beyond the Logo is a woman-owned, minority-owned brand marketing agency based in Washington, DC, that creates relationship-building strategies for executives and staff behind social impact initiatives. Specializing in social media management, community engagement, event planning, executive branding, and professional development, Beyond the Logo helps humanize brands to maximize social impact and foster lasting, trust-based relationships.
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